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No other kind of hope or satisfaction or pleasure can any longer be envisaged within the culture of capitalism. All hopes are gathered together, made homogenous, simplified, so that they become the intense yet vague, magical yet repeatable promise offered in every purchase. All other human faculties or needs are made subsidiary to this power. It recognises nothing except the power to acquire. But its offer is as narrow as its references are wide. [Publicity exerts an enormous influence and is a political phenomenon of great importance. And here is one of the reasons why, Berger states, For me, this book is so very relevant – almost 40 years later. Just presenting this excerpt as a way for you to dive deep into the book. Don’t worry, I’m not giving the game away.
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Today, I would like to begin by quoting the end of the book. It truly is, as Berger acknowledges himself, a work that should be attributed to Berger, Dobbs, the graphic artist Richard Hollis, and the creative minds of Sven Bomberg and Chris Fox.
#John berger ways of seeing series#
Title: ‘Ways of Seeing’ Author: John Bergerīased on a four-part television series (for BBC) envisioned and executed by Berger and Mike Dobbs, the book came about as an add-on in the same year.
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Book 3 of 45 Days of Book Stories STATS OF THE BOOK